Is my jersey sewn inside-out? And other riveting answers about SheBeest garments! Written by Laura Wisner of Petunia Mafia Cycling  I was in a focus group on women’s technical sport clothing and one participant wanted to know why the jersey we were reviewing looked like it was sewn inside-out.  I was totally baffled on what she was talking about,...

Read more

My women’s cycling club, Petunia Mafia, has over 200 teammates. As you can imagine, we represent a great variance in size, weight, shape, and fitness level. Want to know what that equates to in style and performance? Not a dang thing. Athleticism should be measured in terms of willpower and perseverance, not in dress size.   As you probably realize,...

Read more

Loosen up! Mountain bike-specific apparel sports its own fashion sense. My sporty girlfriends and I were recently chatting about fashion differences between road runners and trail runners. Look at running race photos and you’ll see a generalized look for pavement pounders: ankle-high white socks with minimal inseam shorts or colorful tights, each paired with a perfectly matching tank. Trail...

Read more

Troika: Noun - 'A group of three' If you're doing a triathlon, we already know you're ambitious. Most of us can swim, bike and/or run - we just usually don't do them all on the same day - in succession! Endurance training and race apparel needs to be ambitious as well. You'll be swimming in it - riding...

Read more