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2007 marks an exciting time for Shebeest —our 10th anniversary
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Claudia Ried, Founder/Designer |
In this short time we’ve outfitted more women in cycling gear (among other sports) than any other female specific brand—giving women the ability to perform and the confidence to look good doing it.
Yet amazingly enough, this decade-long journey actually began on a 2,000-year-old road. Yes, it was on a mind-blowing, 800-mile mountain bike trip along the ancient Silk Road—winding through Russia, China and Pakistan—where the idea for Shebeest began…
While on the hunt for appropriate riding gear to take on this epic adventure, I found the options for women were slim to none. Being a fashion designer, I thought maybe it was just me being too picky. But as it turns out, women all over the planet were in need of functional yet stylish bike clothes that fit well. A friend encouraged me to design my own line saying, ‘Come on, Claudia, this is what you do!’ After all, at the time, I was designing women’s rodeo jeans. Was it simply time to switch saddles? I traded in Western saddles for bike saddles—and the Beest was unleashed. The first piece was our now-famous Shebeest signature animal print jersey, which we’re bringing back this year in the form of the special anniversary gold leopard print. And with it, comes a vivid reminder of why we began. Inspired on the Silk Road, the idea for Shebeest encapsulates our vision of roaming wild, freeing your spirit, and taking your own path.
And to this day, Shebeest is all about getting out there to do whatever it is that moves you—whether it’s training to be a top contender in the Ironman (Ironwoman!), practicing to become a master yogi in the Indian Himalayas, or spending sunny summer Saturdays riding beach cruisers on the boardwalk with your best friend. Roam, wander, wonder, and discover yourself in Shebeest.”
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